NOT A "MAD MAN"
William Bedgood Featured in Realtor Magazine
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and it’s not because of the mania around TV’s “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the ’50s; they’re in a position to—and they want to—relive their childhood,” he says. But it’s not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasn’t cool anymore. Instead of the bigger house, they wanted a better house.”